University of California, Berkeley, USA.
J Health Psychol. 2003 Jan;8(1):7-23. doi: 10.1177/1359105303008001426.
There is substantial epidemiological evidence that widespread adoption of specific behavior changes can significantly improve population health. Yet, health communication efforts, while well intentioned, have often failed to engage people to change behavior within the complex contexts of their lives. `E-health communication', health promotion efforts that are mediated by computers and other digital technologies, may have great potential to promote desired behavior changes through unique features such as mass customization, interactivity and convenience. There is growing initial evidence that e-health communication can improve behavioral outcomes. However, we have much to learn about whether the technical promise of e-health communication will be effective within the social reality of how diverse people communicate and change in the modern world. This article examines current evidence concerning e-health communication and evaluates opportunities for e-health applications.
有大量的流行病学证据表明，广泛采用特定的行为改变可以显著改善人口健康。然而，尽管卫生宣传工作的出发点是好的，但它们往往未能在人们生活的复杂环境中促使他们改变行为。“电子健康传播”是指通过计算机和其他数字技术进行的健康促进工作，它可能具有通过大规模定制、互动性和便利性等独特功能促进期望行为改变的巨大潜力。越来越多的初步证据表明，电子健康传播可以改善行为结果。然而，我们还有很多需要了解，即电子健康传播的技术前景是否会在多元化人群在现代世界中进行沟通和改变的社会现实中发挥作用。本文考察了有关电子健康传播的现有证据，并评估了电子健康应用的机会。
