Aggleton P
Thomas Coram Research Unit, University of London, England.
AIDS Educ Prev. 1997 Apr;9(2):111-23.
Appropriate and effective communication is central to the success of interventions to reduce the risk of HIV infection. This paper reviews what has been learned about the nature of communication in the behavior change process. It examines the contexts in which communication occurs, as well as the contribution of communication theory, social marketing theory, and structural intervention theory to intervention development. Guidance is offered on the most appropriate ways in which to communicate with different groups and audiences, and future priorities for research and intervention are identified.
恰当且有效的沟通对于降低艾滋病毒感染风险干预措施的成功至关重要。本文回顾了在行为改变过程中有关沟通本质的已有认识。它审视了沟通发生的背景，以及沟通理论、社会营销理论和结构干预理论对干预措施发展的贡献。针对与不同群体和受众进行沟通的最合适方式提供了指导，并确定了未来研究和干预的重点。
