Rudd Center for Food Policy and Obesity, Yale University, 309 Edwards Street, New Haven, CT 06511, USA.
Public Health Nutr. 2013 Apr;16(4):738-42. doi: 10.1017/S1368980012003163. Epub 2012 Jul 2.
Food marketing has been identified as a significant driver of the childhood obesity epidemic. The purpose of the present study was to (i) conduct a content analysis of the types of sports references that appear on supermarket food and beverage products and (ii) assess each product's nutritional and marketing profile.
This was a descriptive study. Every product featuring sports references on the packaging was purchased in two major supermarkets during 2010. A content analysis was conducted and nutritional evaluations were made based on the Nutrient Profile Model, a validated nutrition model. Marketing data were obtained from The Nielsen Company.
Two major supermarkets in Connecticut, USA.
Food and beverage products (n 102) were selected from two supermarkets.
The 102 products (fifty-three foods and forty-nine beverages) had sports references as part of their packaging: 72·5 % featured a character exercising, 42·2 % were endorsed by a professional sports entity and 34·0 % were child-targeted. The median nutrition score for food products was 36 (1 = unhealthiest and 100 = healthiest; scores of ≥63 are considered healthy according to this model). More than two-thirds of beverages (69·4 %) were 100 % sugar-sweetened. Children saw significantly more commercials for these products than adults.
Companies place sports figures on food and beverage products that are child-targeted and unhealthy.
食品营销已被确定为儿童肥胖症流行的重要驱动因素。本研究的目的是：(i) 对超市食品和饮料产品上出现的运动参考类型进行内容分析；(ii) 评估每个产品的营养和营销状况。
这是一项描述性研究。在 2010 年期间，在两家主要超市购买了包装上有运动参考的每一种产品。进行了内容分析，并根据营养概况模型（经过验证的营养模型）进行了营养评估。营销数据来自尼尔森公司。
美国康涅狄格州的两家主要超市。
从两家超市中选择了 102 种食品和饮料产品（53 种食品和 49 种饮料）。
这 102 种产品（72.5%的产品有角色在锻炼，42.2%的产品得到了专业体育实体的认可，34.0%的产品是针对儿童的）。食品产品的营养评分中位数为 36（1=最不健康，100=最健康；根据该模型，得分≥63 被认为是健康的）。超过三分之二的饮料（69.4%）是 100%含糖。儿童比成年人看到更多这些产品的广告。
公司将运动形象放在针对儿童和不健康的食品和饮料产品上。
