New York City Department of Health and Mental Hygiene, NY, USA.
Am J Public Health. 2012 Oct;102(10):e27-31. doi: 10.2105/AJPH.2011.300615. Epub 2012 Aug 16.
We assessed the effectiveness of an initiative to increase the stock and promotion of healthy foods in 55 corner stores in underserved neighborhoods.
We evaluated the intervention through in-store observations and preintervention and postintervention surveys of all 55 store owners as well as surveys with customers at a subset of stores.
We observed an average of 4 changes on a 15-point criteria scale. The most common were placing refrigerated water at eye level, stocking canned fruit with no sugar added, offering a healthy sandwich, and identifying healthier items. Forty-six (84%) store owners completed both surveys. Owners reported increased sales of healthier items, but identified barriers including consumer demand and lack of space and refrigeration. The percentage of customers surveyed who purchased items for which we promoted a healthier option (low-sodium canned goods, low-fat milk, whole-grain bread, healthier snacks and sandwiches) increased from 5% to 16%.
Corner stores are important vehicles for access to healthy foods. The approach described here achieved improvements in participating corner stores and in some consumer purchases and may be a useful model for other locales.
我们评估了一项在服务不足社区的 55 家街角商店增加健康食品库存和促销的计划的效果。
我们通过对所有 55 家店主进行店内观察以及干预前和干预后调查，以及对部分商店的顾客进行调查，评估了干预措施。
我们在 15 分制的标准尺度上平均观察到 4 个变化。最常见的是将冷藏水放在视线水平，储存无添加糖的罐装水果，提供健康三明治，并识别更健康的商品。46 名（84%）店主完成了两次调查。店主报告称健康食品的销售额有所增加，但指出了包括消费者需求以及缺乏空间和冷藏设备等障碍。我们推广更健康选择的顾客购买调查中所列出的商品（低钠罐装食品、低脂牛奶、全麦面包、更健康的零食和三明治）的比例从 5%增加到 16%。
街角商店是获取健康食品的重要渠道。这里描述的方法在参与的街角商店和一些消费者购买方面取得了改进，可能是其他地区的有用模式。
