“线下”：烟草行业与青少年吸烟
"Below the Line": The tobacco industry and youth smoking.
作者信息
Coombs Jaimee, Bond Laura, Van Victoria, Daube Mike
机构信息
WA Tobacco Searching Program, Curtin University.
出版信息
Australas Med J. 2011;4(12):655-73. doi: 10.4066/AMJ.20111018. Epub 2011 Dec 31.
Abstract
BACKGROUND
This paper provides a comprehensive account of how the tobacco industry, over time, has promoted its products to young people.
METHOD
A comprehensive search of tobacco industry documents relating to youth smoking was conducted using documents available on the World Wide Web through the Master Settlement Agreement.
RESULTS
The documents provide evidence that the industry invested great time and resources in developing strategies to attract young people through Youth Smoking Prevention strategies (including education strategies) and marketing to youth. The results include information from published literature and direct excerpts from the tobacco industry documents.
CONCLUSION
The tobacco industry documents confirm that the tobacco industry has promoted and supported strategies that are ineffective in reducing smoking by youth, and opposed strategies that have proven to be effective. It is clear from the documents reviewed that the industry values the youth market and through a number of measures continues to promote its products to young people.
摘要
背景
本文全面阐述了烟草行业长期以来如何向年轻人推销其产品。
方法
通过《大和解协议》在万维网上获取的文件，对与青少年吸烟相关的烟草行业文件进行了全面搜索。
结果
这些文件证明，该行业投入了大量时间和资源制定战略，通过预防青少年吸烟战略（包括教育战略）和针对青少年的营销来吸引年轻人。结果包括已发表文献中的信息以及烟草行业文件的直接摘录。
结论
烟草行业文件证实，烟草行业推动并支持对减少青少年吸烟无效的战略，同时反对已被证明有效的战略。从所审查的文件中可以清楚地看出，该行业重视青少年市场，并通过多种措施继续向年轻人推销其产品。
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