Hines Ayelet, Jernigan David H
Mount Rainier, MD, USA.
Health Promot Pract. 2012 Nov;13(6):733-7. doi: 10.1177/1524839912457682. Epub 2012 Sep 17.
There is a substantial gap in public health school curricula regarding advocacy. Development of such a curriculum faces three challenges: faculty lack advocacy skills and experience; the public health literature on effective advocacy is limited; and yet a successful curriculum must be scalable to meet the needs of approximately 9,000 public health students graduating each year. To meet these challenges, we propose a 100-hour interactive online curriculum in five sections: campaigning and organizing, policy making and lobbying, campaign communications, new media, and fund-raising. We outline the content for individual modules in each of these sections, describe how the curriculum would build on existing interactive learning and social media technologies, and provide readers the opportunity to "test-drive" excerpts of a module on "grasstops" organizing. Developing advocacy skills and expertise is critical to meeting the challenges of public health today, and we provide a blueprint for how such training might be brought to scale in the field.
在公共卫生学院的课程设置中，关于宣传方面存在着很大差距。开发这样一门课程面临三个挑战：教员缺乏宣传技能和经验；关于有效宣传的公共卫生文献有限；然而，一门成功的课程必须具有可扩展性，以满足每年约9000名公共卫生专业毕业生的需求。为应对这些挑战，我们提议开设一门100小时的互动式在线课程，分为五个部分：竞选与组织、政策制定与游说、竞选沟通、新媒体和筹款。我们概述了每个部分中各个模块的内容，描述了该课程将如何基于现有的互动学习和社交媒体技术构建，并为读者提供“试驾”一个关于“高层”组织的模块节选的机会。培养宣传技能和专业知识对于应对当今公共卫生挑战至关重要，我们提供了一个蓝图，说明如何在该领域将此类培训推广开来。
