Faculty of Physical Education and Recreation, University of Alberta, General Services Building 6-37, Edmonton, Alberta, T6G 2H9, Canada,
Int J Behav Med. 2014 Feb;21(1):131-8. doi: 10.1007/s12529-012-9279-5.
ParticipACTION's Think Again campaign targeted mothers who think their children are sufficiently active, yet whose children do not achieve recommended amounts of physical activity.
This research examined the relationship of mothers' intentions to support children's physical activity with explicit believability and implicit agreement with the Think Again campaign message, attention paid to the advertisement, involvement with the issue, concern regarding children's inactivity, and attitudes.
Participants were mothers from Edmonton, Canada (N = 102) who viewed one Think Again advertisement then completed a measure of implicit agreement with the campaign message and questionnaires.
The mothers who paid attention to the message and were concerned for their own children were more likely to intend to act on campaign messages. The majority of participants implicitly agreed that children's physical inactivity was a problem, but there was less agreement that physical inactivity was a problem for their own children.
Participants automatically tended to agree with campaign messages when the focus was on children in general, but there was greater disagreement when asked about participant's own children. Why most mothers were not in agreement with the reality of how much physical activity their children needs remains to be determined.
ParticipACTION 的“再想想”活动针对的是那些认为自己孩子已经足够活跃、但实际上没有达到推荐运动量的母亲。
本研究考察了母亲支持孩子进行身体活动的意图与对“再想想”活动信息的明确可信度和内隐一致性的关系，以及对广告的关注程度、对该问题的参与程度、对孩子不活动的关注程度和态度。
参与者是来自加拿大埃德蒙顿的母亲（N=102），她们观看了一则“再想想”广告，然后完成了对活动信息的内隐一致性测量和问卷调查。
关注该信息且对自己孩子感到担忧的母亲更有可能打算按照活动信息采取行动。大多数参与者内隐地认为儿童身体活动不足是一个问题，但对于自己孩子的身体活动不足问题，他们的认同度较低。
当活动的焦点是一般儿童时，参与者往往会自动倾向于同意活动信息，但当被问及参与者自己的孩子时，他们的意见就不一致了。为什么大多数母亲不同意孩子需要进行多少身体活动的现实情况，还有待确定。
