African American Collaborative Obesity Research Network, Center for Clinical Epidemiology and Biostatistics, Perelman School of Medicine, University of Pennsylvania, Philadelphia, PA 19104-6021, USA.
Am J Public Health. 2013 Mar;103(3):516-22. doi: 10.2105/AJPH.2012.301149. Epub 2013 Jan 17.
We explored the role of price in the food purchasing patterns of Black adults and youths.
We analyzed qualitative data from interviews and focus groups with socioeconomically diverse, primarily female, Black adults or parents (n = 75) and youths (n = 42) in 4 US cities. Interview protocols were locality specific, but all were designed to elicit broad discussion of food marketing variables. We performed a conventional qualitative content analysis by coding and analyzing data from each site to identify common salient themes.
Price emerged as a primary influence on food purchases across all sites. Other value considerations (e.g., convenience, food quality, healthfulness of product, and family preferences) were discussed, providing a more complex picture of how participants considered the price of a product.
Food pricing strategies that encourage consumption of healthful foods may have high relevance for Black persons across income or education levels. Accounting for how price intersects with other value considerations may improve the effectiveness of these strategies.
我们探讨了价格在黑人群体（包括成年人和青少年）的食物购买模式中的作用。
我们分析了来自美国 4 个城市的 75 名社会经济背景各异的黑人成年人或其父母以及 42 名青少年参与的访谈和焦点小组的定性数据。访谈方案因地点而异，但均旨在广泛讨论食品营销变量。我们对每个地点的数据进行常规的定性内容分析，通过编码和分析数据来识别共同的突出主题。
在所有地点，价格都是影响食物购买的主要因素。其他价值考虑因素（如便利性、食品质量、产品的健康程度和家庭偏好）也被讨论，更全面地展示了参与者如何考虑产品的价格。
鼓励食用健康食品的食品定价策略可能对不同收入或教育水平的黑人具有高度相关性。考虑价格与其他价值考虑因素的交叉点可能会提高这些策略的有效性。
