Centre for Built Environment and Health, School of Population Health (M707), The University of Western Australia, 35 Stirling Hwy, Crawley, Perth, WA, 6009, Australia.
Ann Behav Med. 2013 Feb;45 Suppl 1:S86-94. doi: 10.1007/s12160-012-9429-7.
Mass media campaigns are widely used in Australia and elsewhere to promote physical activity among adults. Neighbourhood walkability is consistently shown to be associated with walking and total activity. Campaigns may have different effects on individuals living in high and low walkable neighbourhoods.
The purpose of this study is to compare pre- and post-campaign cognitive and behavioural impacts of the Heart Foundation's Find Thirty every day® campaign, in respondents living in high and lower walkable neighbourhoods.
Pre- and post-campaign cross-sectional survey data were linked with objectively measured neighbourhood walkability. Cognitive and behavioural impacts were assessed using logistic regression stratified by walkability.
Cognitive impacts were significantly higher post-campaign and consistently higher in respondents in high compared with lower walkable neighbourhoods. Post campaign sufficient activity was significantly higher and transport walking significantly lower, but only in residents of lower walkable areas.
Cognitive impacts of mass media physical activity campaigns may be enhanced by living in a more walkable neighbourhood.
大众媒体宣传活动在澳大利亚和其他地方被广泛用于促进成年人的身体活动。社区可步行性一直与步行和总活动量相关。宣传活动可能对居住在高和低可步行社区的个人有不同的影响。
本研究旨在比较澳大利亚心脏基金会“每天寻找三十分钟”宣传活动在高和低可步行社区居民中的认知和行为影响。
将宣传活动前后的横断面调查数据与客观测量的社区可步行性相关联。使用基于可步行性的逻辑回归评估认知和行为影响。
宣传活动后认知影响显著升高，且高可步行社区居民的认知影响始终高于低可步行社区。宣传活动后，足够的活动显著增加，而交通步行显著减少，但仅在低可步行区的居民中。
居住在更适合步行的社区可能会增强大众媒体身体活动宣传活动的认知影响。
