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利用教会作为癌症预防的营销者：一项旨在减少中西部非裔美国人结直肠癌的健康促进项目。

Employing the church as a marketer of cancer prevention: a look at a health promotion project aimed to reduce colorectal cancer among African Americans in the Midwest.

机构信息

Department of Family Medicine, University of Kansas Medical Center, Kansas City, KS 66160, USA.

出版信息

Fam Community Health. 2013 Jul-Sep;36(3):215-23. doi: 10.1097/FCH.0b013e31829159ed.

DOI:10.1097/FCH.0b013e31829159ed
PMID:23718957
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC3826429/
Abstract

Health promotion programs designed to address colorectal cancer disparities among African Americans are increasing. Unfortunately, this group still shoulders a disproportionate mortality burden in the United States; these numbers are also reflective of colorectal cancer (CRC) disparities in the Midwest. The purpose of this study was to extrapolate results from in-depth interviews and brief surveys on the effectiveness of the church as a social marketer of CRC-prevention messages. Results show that pastors believe the congregation has limited knowledge about CRC risk and prevention; they also believe the church can improve cancer-prevention communication among members and those affiliated with the church.

摘要

旨在解决非裔美国人中结直肠癌差异问题的健康促进计划正在增加。不幸的是，这一群体在美国仍然承担着不成比例的死亡率负担；这些数字也反映了中西部地区的结直肠癌（CRC）差异。本研究的目的是从深入访谈和简要调查中推断出教会作为 CRC 预防信息社会营销者的有效性的结果。结果表明，牧师认为会众对 CRC 风险和预防的了解有限；他们还认为教会可以改善成员和教会成员之间的癌症预防沟通。

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