Department of Communication, Manhattan College, 4513 Manhattan College Parkway, Riverdale, NY 10471, USA.
J Homosex. 2013;60(8):1143-59. doi: 10.1080/00918369.2013.776427.
Popular culture representations and negotiations of HIV/AIDS have fluctuated over the last several decades, and awareness of the illness and its causes has grown due to better education and extensive cultural dialogue. The following examines two contemporary HIV/AIDS public health campaigns in the New York City area. Although there have been limited improvements in the portrayals of HIV-positive individuals, advertising focused on HIV awareness still does not directly address prevention. These two campaigns encourage two distinct messages; one that reinforces the stigma attached to HIV/AIDS and one that promises salvation.
过去几十年中，大众文化对艾滋病病毒/艾滋病的呈现和阐释不断变化，由于教育水平的提高和广泛的文化交流，人们对艾滋病的认识及其病因也有所增加。以下探讨了纽约市地区的两个当代艾滋病病毒/艾滋病公共卫生运动。尽管艾滋病毒呈阳性者的形象有所改善，但以提高艾滋病意识为重点的广告仍未直接解决预防问题。这两个运动传达了两个截然不同的信息；一个强化了与艾滋病相关的耻辱感，另一个则承诺可以拯救生命。
