Gressel Justin W
Department of Marketing, College of Business Administration, The University of Texas-Pan American, Edinburg, Texas 78539, USA.
Health Mark Q. 2013;30(3):246-62. doi: 10.1080/07359683.2013.814503.
This research aims to increase transparency and simplify consumer decision-making regarding the selection of a home health care provider. Currently, quality information on home health care providers is fragmented and difficult to interpret. In this study, a quality-ranking model is developed by selecting multidimensional quality indicators across multiple sources and respective weights using expert judgment. Given the weights and providers' performance on each quality indicator, a composite score is calculated that summarizes a home health care provider's overall quality level. This quality information empowers consumers to narrow their search and select the best-performing, most efficient providers.
