1Department of Community Health Sciences, Boston University School of Public Health , Boston, Massachusetts , USA.
Subst Use Misuse. 2013 Dec;48(14):1475-84. doi: 10.3109/10826084.2013.793716. Epub 2013 Aug 23.
This study aimed to assess the prevalence and context of alcohol brand references in popular music. Billboard Magazine year-end charts from 2009 to 2011 were used to identify the most popular songs in four genres: Urban, Pop, Country, and Rock. Of the 720 songs, 23% included an alcohol mention, and 6.4% included an alcohol brand mention. Songs classified as Urban had the highest percentage of alcohol mentions and alcohol brand mentions. The context associated with alcohol brand mentions was almost uniformly positive or neutral. Public health efforts may be necessary to reduce youth exposure to these positive messages about alcohol use.
本研究旨在评估流行音乐中酒精品牌提及的流行程度和背景。使用 2009 年至 2011 年公告牌杂志年终排行榜,确定了四种类型的最受欢迎歌曲:Urban、Pop、Country 和 Rock。在 720 首歌曲中,23%的歌曲提到了酒精,6.4%的歌曲提到了酒精品牌。被归类为 Urban 的歌曲提到酒精和酒精品牌的百分比最高。与酒精品牌提及相关的背景几乎都是正面或中性的。可能需要开展公共卫生工作,以减少年轻人接触这些关于饮酒的正面信息。