International Centre for Corporate Social Responsibility, Nottingham University Business School, UK.
Br J Sociol. 2013 Sep;64(3):405-24. doi: 10.1111/1468-4446.12025.
A key response to environmental degradation, climate change and declining biodiversity has been the growing adoption of market principles in an effort to better value the social good of nature. Through concepts such as 'natural capitalism' and 'corporate environmentalism', nature is increasingly viewed as a domain of capitalist endeavour. In this article, we use convention theory and a pluralist understanding of social goods to investigate how the social good of the environment is usurped by the alternate social good of the market. Through analysis of interviews with sustainability managers and corporate documentation, we highlight how organizational actors employ compromise to temporally settle disputes between competing claims about environmental activities. Our findings contribute to an understanding of the processes of empirically grounded critique and the under-theorized concept of compromise between social goods. Rather than protecting the environment, the corporate promotion of sustainability facilitates the corruption of the social good of the environment and its conversion into a market commodity.
应对环境恶化、气候变化和生物多样性减少的一个关键措施是越来越多地采用市场原则，努力更好地衡量自然的社会效益。通过“自然资本主义”和“企业环保主义”等概念，自然越来越被视为资本主义活动的领域。在本文中，我们使用惯例理论和对社会商品的多元理解，研究环境的社会效益如何被市场的替代社会效益所篡夺。通过对可持续发展经理的访谈和公司文件的分析，我们强调了组织参与者如何通过妥协来暂时解决关于环境活动的竞争主张之间的争议。我们的研究结果有助于理解实证批判的过程和社会商品之间妥协的概念。企业对可持续性的推动并没有保护环境，反而促进了环境社会效益的腐败，并将其转化为市场商品。
