Health Aff (Millwood). 2013 Sep;32(9):1652-8. doi: 10.1377/hlthaff.2012.1294.
Federal efforts to address the impact of food marketing on children began more than thirty years ago, when the Federal Trade Commission sought comment on strategies to reduce young children's exposure to food advertising. The food, advertising, and television industries mounted a virulent response, and Congress withdrew the commission's authority to regulate unfair advertising to children. The same industries and Congress responded equally aggressively to the proposed nutrition criteria for food products marketed to children drafted by a working group of federal agencies in 2011. Although federal efforts over the past thirty years have led to modest improvements in food quality and marketing practices, commercial interests have consistently overridden the health concerns of children. Mobilization of parents as a political force to improve standards for food marketed to children, use of social media for counteradvertising, and the development of new technologies to decrease exposure to food advertisements could reduce the impact of food marketing to children.
联邦政府为解决食品营销对儿童的影响已做出了三十多年的努力，早在三十多年前，联邦贸易委员会就曾征求意见，以探讨减少幼儿接触食品广告的策略。食品、广告和电视行业对此做出了强烈的反应，国会也因此撤销了委员会监管儿童不公平广告的权力。同样的行业和国会也对 2011 年联邦机构工作组提出的针对儿童营销食品的营养标准做出了积极的回应。尽管在过去的三十多年里，联邦政府在改善食品质量和营销做法方面取得了一定的进展，但商业利益始终凌驾于儿童的健康关切之上。动员家长作为政治力量来提高针对儿童营销的食品标准，利用社交媒体进行反广告宣传，以及开发新技术减少儿童接触食品广告的机会，都有可能减轻食品营销对儿童的影响。
