Motivation and morality: Insights into political ideology.

Our past work linking motivation and morality provides a basis for understanding differences in political ideology and positions across the political spectrum. Conservatism is rooted in avoidance-based proscriptive morality, whereas liberalism is rooted in approach-based prescriptive morality. Two distinct, binding, group moralities reflect these different regulatory systems and emphasize social coordination through Social Order versus social cooperation through Social Justice.