Richards Adam S, Banas John A
a Department of Communication Studies , Texas Christian University.
Health Commun. 2015;30(5):451-60. doi: 10.1080/10410236.2013.867005. Epub 2014 Jun 27.
This investigation examined the possibility of decreasing psychological reactance to health campaigns through the use of inoculation messages. It was hypothesized that an inoculation message, which forewarned of the potential of subsequent reactance, would decrease participants' likelihood of reacting negatively to a freedom-threatening message aimed to reduce excessive alcohol consumption. Participants (N = 275) who were inoculated against potential reactance felt less threatened and experienced less reactance compared to those who did not read an inoculation message. Structural equation modeling showed that inoculation indirectly predicted lower intention to drink alcohol via the theorized mediated reactance process. This research suggests that it is possible to inoculate against self-generated cognitions that might otherwise lead toward negative health behaviors.
本研究通过使用预防接种信息，考察了降低对健康宣传活动心理抗拒的可能性。研究假设，一条预先警告后续可能产生抗拒的预防接种信息，会降低参与者对旨在减少过度饮酒的威胁自由信息做出负面反应的可能性。与未阅读预防接种信息的参与者相比，接种过预防潜在抗拒信息的参与者（N = 275）感受到的威胁更小，经历的抗拒也更少。结构方程模型表明，预防接种通过理论上的中介抗拒过程间接预测较低的饮酒意愿。这项研究表明，针对可能导致负面健康行为的自我产生的认知进行预防接种是有可能的。
