Richards Adam S, Banas John A, Magid Yoav
a Department of Communication Studies , Texas Christian University.
b Department of Communication , University of Oklahoma.
Health Commun. 2017 Jul;32(7):890-902. doi: 10.1080/10410236.2016.1196410. Epub 2016 Jul 19.
This research examined the efficacy of inoculation as a strategy to mitigate psychological reactance based on the level of threat communicated in the forewarning and subsequent persuasive health appeal. Two 2 (inoculation) × 2 (freedom-threatening language) experiments were conducted. The first (N = 181) used elaborated inoculation designed to enhance the threat of impending reactance to a message advocating for responsible alcohol consumption. The second (N = 159) used limited inoculation designed to minimize the threat of impending reactance to a message advocating for responsible soft drink consumption. Results showed that elaborated inoculation increased reactance, whereas limited inoculation decreased reactance but only when the subsequent appeal used less freedom-threatening language. These findings suggest that inoculation has the potential to facilitate or buffer reactance depending on the level of threat communicated in inoculation forewarnings and in subsequent persuasive health appeals.
本研究基于预警中传达的威胁程度以及后续有说服力的健康诉求，考察了接种作为一种减轻心理抗拒策略的效果。进行了两项2（接种）×2（威胁自由的语言）实验。第一项实验（N = 181）采用了详尽接种，旨在增强即将对倡导适度饮酒信息产生的抗拒威胁。第二项实验（N = 159）采用了有限接种，旨在将即将对倡导适度饮用软饮料信息产生的抗拒威胁降至最低。结果表明，详尽接种增加了抗拒，而有限接种降低了抗拒，但这仅在后续诉求使用较少威胁自由的语言时才成立。这些发现表明，接种有可能促进或缓冲抗拒，这取决于接种预警以及后续有说服力的健康诉求中传达的威胁程度。
