Volodina Anna, Sax Sylvia, Anderson Stuart
Section Epidemiology and Biostatistics, Heidelberg University , Institute for Public Health. Heidelberg ( Germany ).
International Public Health Consultant, evaplan Public Health Consult at the University of Heidelberg. Heidelberg ( Germany ).
Pharm Pract (Granada). 2009 Oct;7(4):228-37. doi: 10.4321/s1886-36552009000400006. Epub 2009 Mar 15.
In recent decades the concept of Corporate Social Responsibility (CSR) has been adopted by many business sectors, including the pharmaceutical industry. However, in this and other sectors its application remains variable, particularly between mature and developing economies. Its stakeholders include pharmacy and medical students, their attitude to the involvement of companies in socially responsible activities will be important determinants of public response to the industry.
To investigate the knowledge, attitudes and practices of senior medical and pharmacy students towards the CSR concept in the pharmaceutical sector in mature (Germany) and developing (Russia) markets.
A questionnaire survey was carried out among senior pharmacy and medical students during the summer semester 2008 in two Russian and one German university. In each country 120 questionnaires were distributed. The response rate was 95% in Russia and 93% in Germany.
Although the relevance of CSR was widely acknowledged by the students, very few were aware of CSR practices currently performed by companies. THE REPUTATION OF THE PHARMACEUTICAL INDUSTRY WAS GENERALLY POOR: less than 15% of respondents gave credence to the information provided in advertisements and fully supported pricing strategies as well as policies towards the developing countries. When choosing an employer more than 90% of respondents consider the policies affecting an employee directly as pivotal. However, for a high proportion of students (59% in Russia and 64% in Germany) socially irresponsible behavior by companies has a significant negative impact.
This paper identifies practices which students believe should be a part of the CSR programmes for the pharmaceutical industry, and also some that should be abandoned. It recommends that corporate communication on CSR should be expanded. Key differences are seen in perceptions of students in Germany and Russia towards the extent of irresponsible actions and the variation between them.
近几十年来，企业社会责任（CSR）的概念已被包括制药行业在内的许多商业领域所采用。然而，在该行业及其他行业中，其应用仍然存在差异，尤其是在成熟经济体和发展中经济体之间。其利益相关者包括药学和医学专业的学生，他们对企业参与社会责任活动的态度将是公众对该行业反应的重要决定因素。
调查成熟市场（德国）和发展中市场（俄罗斯）的高年级医学和药学专业学生对制药行业企业社会责任概念的了解、态度和实践情况。
2008年夏季学期，在两所俄罗斯大学和一所德国大学对高年级药学和医学专业学生进行了问卷调查。在每个国家分发了120份问卷。俄罗斯的回复率为95%，德国为93%。
尽管学生们普遍认可企业社会责任的相关性，但很少有人了解公司目前开展的企业社会责任实践。制药行业的声誉普遍不佳：不到15%的受访者相信广告中提供的信息，并且完全支持定价策略以及针对发展中国家的政策。在选择雇主时，超过90%的受访者认为直接影响员工的政策至关重要。然而，对于很大一部分学生（俄罗斯为59%，德国为64%）来说，公司的社会不负责任行为会产生重大负面影响。
本文确定了学生认为应成为制药行业企业社会责任计划一部分的实践，以及一些应摒弃的实践。建议扩大企业社会责任方面的企业宣传。德国和俄罗斯学生对不负责任行为程度的看法以及两者之间的差异存在明显不同。
