Rodríguez-Gómez Sara, Garde-Sánchez Raquel, Arco-Castro María Lourdes, López-Pérez María Victoria
Departamento de Economía Financiera y Contabilidad, Facultad de Ciencias Económicas y Empresariales, Universidad de Granada, Granada, Spain.
Front Psychol. 2020 Dec 23;11:589250. doi: 10.3389/fpsyg.2020.589250. eCollection 2020.
There is an increasing demand for ethical and Corporate Social Responsibility (CSR) practices by companies. This competence has to be introduced in students' training in business degree programs, and a check must then be done to determine if the students have come to appreciate the importance of CSR commitments. Using the framework of Stakeholders Theory, this work aims to examine students' perceptions of ethical and CSR practices and commitment to different stakeholders, as well as the factors that lead students to act in a socially responsible way. Furthermore, we hope to identify how the perception of CSR can be improved when Web 2.0 and social media tools that have proven effective in transmitting emotions and values are used in classrooms to teach these ideas. To this end, a survey was carried out in the year 2019 with 1,030 first-year students; it was administered at the beginning of the semester and also at the end of the semester after the training activities had been carried out. The main finding of the research is that students start with the belief that ethics and CSR are developed for reasons of image and legitimacy; however, after receiving training on these topics through tools that take into account emotions and values, they start to value the importance of the company as an agent of social change. The main practical and managerial implication is that methods based on Web 2.0 and social media tools are useful to teach ethics and CSR; the theoretical contribution is that students take into account the welfare of others. This finding contributes to Stakeholder Theory in a higher education context.
企业对道德和企业社会责任（CSR）实践的需求日益增加。这种能力必须在商业学位课程的学生培训中引入，然后必须进行检查，以确定学生是否开始认识到企业社会责任承诺的重要性。本研究运用利益相关者理论框架，旨在考察学生对道德和企业社会责任实践的认知，以及对不同利益相关者的承诺，以及促使学生以社会责任感行事的因素。此外，我们希望确定，当在课堂上使用已被证明在传递情感和价值观方面有效的Web 2.0和社交媒体工具来教授这些理念时，如何能够提高学生对企业社会责任的认知。为此，2019年对1030名一年级学生进行了一项调查；该调查在学期开始时进行，也在培训活动结束后的学期末进行。该研究的主要发现是，学生一开始认为道德和企业社会责任是出于形象和合法性的原因而发展起来的；然而，在通过考虑情感和价值观的工具接受了关于这些主题的培训后，他们开始重视公司作为社会变革推动者的重要性。主要的实践和管理意义在于，基于Web 2.0和社交媒体工具的方法对于教授道德和企业社会责任很有用；理论贡献在于，学生考虑到了他人的福祉。这一发现为高等教育背景下的利益相关者理论做出了贡献。
