Merchant Raina M, Griffis Heather M, Ha Yoonhee P, Kilaru Austin S, Sellers Allison M, Hershey John C, Hill Shawndra S, Kramer-Golinkoff Emily, Nadkarni Lindsay, Debski Margaret M, Padrez Kevin A, Becker Lance B, Asch David A
Raina M. Merchant, Heather M. Griffis, Yoonhee P. Ha, Austin S. Kilaru, Allison M. Sellers, Emily Kramer-Golinkoff, Lindsay Nadkarni, Margaret M. Debski, Kevin A. Padrez, John C. Hershey, and Shawndra S. Hill are with the Social Media and Health Innovation Lab, Penn Medicine Center for Health Care Innovation, University of Pennsylvania, Philadelphia. Lance B. Becker is with the Department of Emergency Medicine, University of Pennsylvania, Philadelphia. David A. Asch is with the Center for Health Equity Research and Promotion, Philadelphia VA Medical Center, Philadelphia.
Am J Public Health. 2014 Dec;104(12):2306-12. doi: 10.2105/AJPH.2014.302211. Epub 2014 Oct 16.
We sought to explore the feasibility of using a crowdsourcing study to promote awareness about automated external defibrillators (AEDs) and their locations.
The Defibrillator Design Challenge was an online initiative that asked the public to create educational designs that would enhance AED visibility, which took place over 8 weeks, from February 6, 2014, to April 6, 2014. Participants were encouraged to vote for AED designs and share designs on social media for points. Using a mixed-methods study design, we measured participant demographics and motivations, design characteristics, dissemination, and Web site engagement.
Over 8 weeks, there were 13 992 unique Web site visitors; 119 submitted designs and 2140 voted. The designs were shared 48 254 times on Facebook and Twitter. Most designers-voters reported that they participated to contribute to an important cause (44%) rather than to win money (0.8%). Design themes included: empowerment, location awareness, objects (e.g., wings, lightning, batteries, lifebuoys), and others.
The Defibrillator Design Challenge engaged a broad audience to generate AED designs and foster awareness. This project provides a framework for using design and contest architecture to promote health messages.
我们试图探讨利用众包研究来提高对自动体外除颤器（AED）及其位置的认识的可行性。
除颤器设计挑战赛是一项在线活动，要求公众创建能够提高AED可见性的教育设计，该活动于2014年2月6日至2014年4月6日持续了8周。鼓励参与者为AED设计投票，并在社交媒体上分享设计以获取积分。我们采用混合方法研究设计，测量了参与者的人口统计学特征和动机、设计特点、传播情况以及网站参与度。
在8周内，有13992名独立网站访问者；119人提交了设计，2140人进行了投票。这些设计在Facebook和Twitter上被分享了48254次。大多数参与设计投票的人表示，他们参与是为了推动一项重要事业（44%），而不是为了赢钱（0.8%）。设计主题包括：赋权、位置意识、物体（如翅膀、闪电、电池、救生圈）等。
除颤器设计挑战赛吸引了广泛受众来生成AED设计并提高认识。该项目为利用设计和竞赛架构来推广健康信息提供了一个框架。
