Mathews Allison, Conserve Donaldson, Mason Hailey, Alston Le'Marus, Rennie Stuart, Tucker Joseph
Department of Social Medicine, UNC Chapel Hill, Chapel Hill, NC, USA.
Institute for Global Health and Infectious Disease, UNC Chapel Hill, NC, USA.
J Virus Erad. 2020 Apr 30;6(2):74-80. doi: 10.1016/S2055-6640(20)30020-0.
HIV self-testing (HIVST) kits are a viable alternative to testing in clinical settings, but research on the effective ways of promoting uptake of HIVST kits has been lacking. The present study examines crowdsourcing contests as community engagement to promote uptake of HIVST kits among African Americans in the southern region of the US.
This mixed-methods study design evaluated two contests through qualitative assessment of contest entries. The first contest elicited ideas on how to promote HIVST kits. The second contest sought branding ideas for a pop-up HIVST booth. Qualitative data were digitally transcribed and analysed using MAXQDA software and axial coding.
The study participants (= 296) were mostly African American (= 258, 87%) and between 18 and 25 years of age ( = 84, 28%). Contestants suggested making HIVST kits available in community sites and highlighting kits as potential sources of knowledge, relief and empowerment.
Crowdsourcing contests are a beneficial community engagement tool to identify new ways to promote uptake of HIVST kits.
艾滋病毒自我检测(HIVST)试剂盒是临床检测的一种可行替代方案,但一直缺乏关于促进HIVST试剂盒使用的有效方法的研究。本研究考察众包竞赛作为社区参与方式,以促进美国南部非裔美国人对HIVST试剂盒的使用。
本混合方法研究设计通过对竞赛参赛作品进行定性评估,对两场竞赛进行了评价。第一场竞赛征集了关于如何推广HIVST试剂盒的想法。第二场竞赛征集了一个弹出式HIVST检测 booth 的品牌创意。定性数据进行了数字转录,并使用MAXQDA软件和轴心编码进行分析。
研究参与者(=296人)大多为非裔美国人(=258人,87%),年龄在18至25岁之间(=84人,28%)。参赛者建议在社区场所提供HIVST试剂盒,并强调试剂盒是知识、缓解和赋权的潜在来源。
众包竞赛是一种有益的社区参与工具,可用于确定促进HIVST试剂盒使用的新方法。