Hennessy Michael, Bleakley Amy, Piotrowski Jessica Taylor, Mallya Giridhar, Jordan Amy
University of Pennsylvania, Philadelphia, PA, USA
University of Pennsylvania, Philadelphia, PA, USA.
Health Educ Behav. 2015 Oct;42(5):677-86. doi: 10.1177/1090198115577379. Epub 2015 Mar 20.
To examine how parents' beliefs about beverage attributes and exposure to sugar-sweetened beverage (SSB) advertising are associated with parents' and their children's SSB consumption.
Cross-sectional representative telephone survey of Philadelphia parents in households with children between the ages of 3 and 16 years.
Three hundred and seventy-one randomly selected survey respondents. The response rate was 27% using the American Association for Public Opinion Research RR3 formula.
SSB consumption, health ratings of SSBs, exposure to SSB ads, and exposure to anti-SSB public service advertisements.
Seemingly unrelated regression was used to correct for Type I error and significance levels were set at .05 or less.
Assessment of SSB "healthiness" was associated with the increased adult consumption of SSBs for three of the five SSBs and associated with children's consumption for all four SSBs with child consumption data. For both groups, ratings of SSB sugar and caloric content were not related to consumption. Adult exposure to SSB-specific advertising was related to consumption for three of five SSBs and two of four SSBs consumed by children.
These results suggest that sugar and calories are not relevant to consumption, absent an explicit connection to a healthiness evaluation of SSBs.
研究父母对饮料属性的看法以及接触含糖饮料（SSB）广告与父母及其子女的SSB消费之间的关联。
对费城有3至16岁孩子家庭中的父母进行横断面代表性电话调查。
371名随机选择的调查受访者。根据美国民意研究协会RR3公式，回应率为27%。
SSB消费、SSB的健康评级、接触SSB广告以及接触反SSB公益广告。
使用看似不相关回归来校正I型错误，显著性水平设定为0.05或更低。
对于五种SSB中的三种，对SSB“健康程度”的评估与成年人SSB消费增加相关；对于所有四种有儿童消费数据的SSB，与儿童消费相关。对于两组而言，SSB糖分和热量含量的评级与消费无关。成年人接触特定SSB广告与五种SSB中的三种以及儿童消费的四种SSB中的两种的消费相关。
这些结果表明，在没有与SSB健康评估建立明确联系的情况下，糖分和热量与消费无关。
