Maloney Erin K, Bleakley Amy, Stevens Robin, Ellithorpe Morgan, Jordan Amy
Department of Communication, University of Delaware, Newark, DE, USA.
Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA, USA.
Health Educ J. 2023 Apr;82(3):324-335. doi: 10.1177/00178969231157699. Epub 2023 Feb 28.
This study aimed to examine urban adolescents' beliefs about sports and energy drinks to identify factors for health messaging to discourage youth consumption.
Focus group study involving thirty-four adolescents in urban areas (12 female, 12 male, and 10 unreported sex; 19 Hispanic, 11 Non-Hispanic Black, 2 Asian, and 1 unknown race or ethnicity).
Four focus groups were conducted with adolescents in urban areas.
Each on-time moderated group discussion was structured to generate an inventory of attitudinal, normative and efficacy beliefs associated with sports and energy drink consumption and reduction. Thematic analysis was used to analyse the data.
Attitudinal and normative beliefs were more positive towards sports drink consumption and energy drink reduction. Misperceptions about the need for sports drinks to avoid dehydration during physical activity were evident. Product accessibility and advertising pervasiveness were facilitators influencing consumption and barriers to reduction for both products.
Results highlight important differences in perceptions about sports and energy drinks that indicate the need for different approaches and messages for interventions designed to curb consumption of these products. Recommendations for message design are provided.
本研究旨在调查城市青少年对运动饮料和能量饮料的看法，以确定用于健康宣传的因素，从而劝阻青少年饮用这些饮料。
焦点小组研究，涉及34名城市青少年（12名女性、12名男性和10名未报告性别的青少年；19名西班牙裔、11名非西班牙裔黑人、2名亚裔和1名种族或族裔未知者）。
在城市地区与青少年进行了4次焦点小组讨论。
每次按时进行的有主持人的小组讨论都经过精心组织，以生成与运动饮料和能量饮料消费及减少相关的态度、规范和效能信念清单。采用主题分析法对数据进行分析。
对运动饮料消费和减少能量饮料摄入的态度和规范信念更为积极。明显存在对运动饮料在体育活动中避免脱水必要性的误解。产品的可及性和广告的普遍性是影响两种产品消费的促进因素和减少消费的障碍。
研究结果凸显了对运动饮料和能量饮料看法上的重要差异，这表明针对旨在抑制这些产品消费的干预措施，需要采用不同的方法和信息。提供了信息设计的建议。
