Magsamen-Conrad Kate, Upadhyaya Shrinkhala, Joa Claire Youngnyo, Dowd John
Bowling Green State University.
Comput Human Behav. 2015 Sep 1;50:186-196. doi: 10.1016/j.chb.2015.03.032.
This study examined the "Unified Theory of Acceptance and Use of Technology" (UTAUT) in the context of tablet devices across multiple generations. We tested the four UTAUT determinants, performance expectancy, effort expectancy, social influence, and facilitating conditions, to determine their contributions for predicting behavioral intention to use tablets with age, gender, and user experience as moderators. 899 respondents aged 19-99 completed the survey. We found consistent generational differences in UTAUT determinants, most frequently between the oldest and youngest generations. Effort expectancy and facilitating conditions were the only determinants that positively predicted tablet use intentions after controlling for age, gender, and tablet use. We also discuss the implications of ageism and gender discrimination of technology adoption. Finally, we argue that our findings can be extended to create effective training programs for the teaching, learning, and adoption of new technologies in a variety of organizational settings.
本研究在多代人使用平板电脑的背景下检验了“技术接受与使用统一理论”（UTAUT）。我们测试了UTAUT的四个决定因素，即绩效期望、努力期望、社会影响和促成条件，以确定它们在以年龄、性别和用户体验为调节变量的情况下对预测使用平板电脑行为意图的贡献。899名年龄在19至99岁之间的受访者完成了调查。我们发现UTAUT决定因素中存在一致的代际差异，最常见于最年长和最年轻的两代人之间。在控制了年龄、性别和平板电脑使用情况之后，努力期望和促成条件是仅有的对平板电脑使用意图有正向预测作用的决定因素。我们还讨论了技术采用中的年龄歧视和性别歧视的影响。最后，我们认为我们的研究结果可加以推广，以创建有效的培训项目，用于在各种组织环境中进行新技术的教学、学习和采用。
