Mayer J A, Dubbert P M, Elder J P
Division of Health Promotion, Graduate School of Public Health, San Diego State University, CA 92182.
Health Educ Q. 1989 Spring;16(1):31-43. doi: 10.1177/109019818901600106.
The modification of dietary behaviors on a community-wide basis requires broad-based, multilevel approaches. Dietary interventions at the point of choice have the potential, as one approach, of reaching a large number of individuals at minimal cost. This article presents the potential advantages and limitations of point-of-choice interventions, and describes the controlled evaluations of their efficacy in restaurants/cafeterias and supermarkets. Discussion addresses the refinement and extension of successful restaurant-based strategies and the challenge of developing more powerful strategies for influencing supermarket purchases.