Ferro Antonio, Odone Anna, Siddu Andrea, Colucci Massimiliano, Anello Paola, Longone Michela, Marcon Elena, Castiglia Paolo, Bonanni Paolo, Signorelli Carlo
Direzione sanitaria, Azienda ULSS 20 Verona.
Dip. Scienze biomediche, biotecnologiche e translazionali, Università di Parma, Italy.
Epidemiol Prev. 2015 Jul-Aug;39(4 Suppl 1):88-93.
The increasingly widespread use of the Internet by the population to collect information regarding health and medical treatments and the circulation of many non-scientific documents on the effectiveness and safety of vaccines has led the Italian Society of Hygiene (SItI), in 2013, to promote a portal to provide scientific information that is verified and easily understood to counteract the rampant misinformation on health treatments and combat the phenomenon of vaccine hesitancy.
The project was launched in May 2013 and provides a portal with six main sections (vaccine preventable diseases, registered vaccines, benefits and risks of vaccination, against misinformation, pros & cons and travel immunizations) and other headings that relate to scientific events, comics and news coverage concerning vaccines. The contents are validated and evaluated by a scientific committee of high profile scientists and experts in computer-mediated communication.
In the first two years of activity, the portal has published more than 250 web pages on all aspects related to vaccinations. The number of individual users was 860,411, with a constant increase over time. Of these, about 21.7% returned to the website at least once. The total visits in 24 months were 1,099,670, with a total page count of 2,530,416. The frequency of contact was almost exclusively Italian (95.6%), with a higher proportion of males (54.1%) and younger age groups (25-34 years, 33.5%, and18-24 years, 27.5%). The data also show a significant position of the website in the major web search engines. The website has been certified by the Health On the Net Foundation. It is connected with the main social networks and it has recently opened its first regional section (Veneto).
The strong, progressive increase in web contacts, the involvement of several institutional bodies, and the appreciation of various stakeholders give an absolutely positive assessment of the first two years of the VaccinarSì project. The success of the website suggests future developments, with updates, sections devoted to regional problems, in-depth news analysis, and international expansion. The authors conclude that initiatives like this are to be implemented and constitute an effective way to counteract vaccine hesitancy.
民众越来越广泛地利用互联网收集有关健康和医疗治疗的信息，以及许多关于疫苗有效性和安全性的非科学文件的传播，促使意大利卫生协会（SItI）在2013年推广一个门户网站，以提供经过核实且易于理解的科学信息，以对抗关于健康治疗的猖獗错误信息，并应对疫苗犹豫现象。
该项目于2013年5月启动，提供一个门户网站，有六个主要部分（疫苗可预防疾病、注册疫苗、疫苗接种的益处和风险、反对错误信息、利弊以及旅行免疫）以及与科学活动、关于疫苗的漫画和新闻报道相关的其他标题。内容由知名科学家和计算机介导通信专家组成的科学委员会进行验证和评估。
在活动的头两年，该门户网站发布了250多个与疫苗接种各方面相关的网页。个人用户数量为860,411，且随时间不断增加。其中，约21.7%的用户至少回访过一次网站。24个月内的总访问量为1,099,670，总页面浏览量为2,530,416。接触频率几乎全是意大利语（95.6%），男性比例较高（54.1%），年龄组以年轻人为主（25 - 34岁，33.5%；18 - 24岁，27.5%）。数据还显示该网站在主要网络搜索引擎中占据显著位置。该网站已获得健康在线基金会认证。它与主要社交网络相连，最近还开设了首个地区板块（威尼托）。
网络接触的强劲、持续增长，多个机构的参与以及各利益相关方的认可，对“VaccinarSì”项目的头两年给出了绝对积极的评价。该网站的成功预示着未来的发展方向，包括更新内容、设立专门解决地区问题的板块、深入的新闻分析以及国际拓展。作者得出结论认为，这样的举措应予以实施，是对抗疫苗犹豫现象的有效方式。
