Chen Liangyong, Ma Zujun
School of Economics and Management, Southwest Jiaotong University, Chengdu 610031, China.
Biomed Res Int. 2015;2015:302043. doi: 10.1155/2015/302043. Epub 2015 Oct 7.
The perceived risk of nonremunerated blood donation (NRBD) is one of the most important factors which hinder the Chinese public from donating blood. To understand deeply and measure scientifically the public's perceived risk of NRBD, in this paper the qualitative and quantitative methods were used to explore the construct of perceived risk of NRBD in Chinese context. Firstly, the preliminary construct of perceived risk of NRBD was developed based on the grounded theory. Then, a measurement scale of perceived risk of NRBD was designed. Finally, the exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) were adopted for testing and verifying the construct. The results show that the construct of perceived risk of NRBD has three core dimensions, namely, trust risk, psychological risk, and health risk, which provides a clear construct and concise scale to better capture the Chinese public's perceived risk of NRBD. Blood collection agencies can strategically make polices about perceived risk reduction to maximize the public's NRBD behavior.
无偿献血的感知风险是阻碍中国公众献血的最重要因素之一。为了深入了解并科学衡量公众对无偿献血的感知风险，本文运用定性和定量方法，在中国背景下探索无偿献血感知风险的结构。首先，基于扎根理论构建了无偿献血感知风险的初步结构。然后，设计了无偿献血感知风险的测量量表。最后，采用探索性因素分析（EFA）和验证性因素分析（CFA）对该结构进行检验和验证。结果表明，无偿献血感知风险结构有三个核心维度，即信任风险、心理风险和健康风险，这为更好地捕捉中国公众对无偿献血的感知风险提供了清晰的结构和简洁的量表。采血机构可以从战略上制定降低感知风险的政策，以最大限度地促进公众的无偿献血行为。
