未来已来:缩小心理距离,提高公众对气候变化的参与度。

The Future is Now: Reducing Psychological Distance to Increase Public Engagement with Climate Change.

机构信息

School of Behavioural, Cognitive and Social Sciences, University of New England, Armidale, Australia.

出版信息

Risk Anal. 2017 Feb;37(2):331-341. doi: 10.1111/risa.12601. Epub 2016 Mar 14.

Abstract

Many people perceive climate change as psychologically distant-a set of uncertain events that might occur far in the future, impacting distant places and affecting people dissimilar to themselves. In this study, we employed construal level theory to investigate whether a climate change communication intervention could increase public engagement by reducing the psychological distance of climate change. Australian residents (N = 333) were randomly assigned to one of two treatment conditions: one framed to increase psychological distance to climate change (distal frame), and the other framed to reduce psychological distance (proximal frame). Participants then completed measures of psychological distance of climate change impacts, climate change concern, and intentions to engage in mitigation behavior. Principal components analysis indicated that psychological distance to climate change was best conceptualized as a multidimensional construct consisting of four components: geographic, temporal, social, and uncertainty. Path analysis revealed the effect of the treatment frame on climate change concern and intentions was fully mediated by psychological distance dimensions related to uncertainty and social distance. Our results suggest that climate communications framed to reduce psychological distance represent a promising strategy for increasing public engagement with climate change.

摘要

许多人认为气候变化在心理上很遥远——这是一组不确定的事件,可能发生在遥远的未来,影响到遥远的地方,并影响到与自己不同的人。在这项研究中,我们运用构建水平理论来研究气候变化传播干预是否可以通过减少气候变化的心理距离来增加公众参与。澳大利亚居民(N=333)被随机分配到两个处理条件之一:一个框架旨在增加气候变化的心理距离(远程框架),另一个框架旨在减少气候变化的心理距离(近端框架)。然后,参与者完成了气候变化影响的心理距离、气候变化关注和参与缓解行为的意图的测量。主成分分析表明,气候变化的心理距离最好被概念化为一个由四个维度组成的多维结构:地理、时间、社会和不确定性。路径分析表明,处理框架对气候变化关注和意图的影响完全被与不确定性和社会距离相关的心理距离维度所中介。我们的结果表明,以减少心理距离为框架的气候变化传播代表了一种增加公众参与气候变化的有前途的策略。

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