Wang Hua, Singhal Arvind
Hua Wang is with the Department of Communication and the Department of Community Health and Health Behavior, University at Buffalo, The State University of New York. Arvind Singhal is with the Department of Communication, The University of Texas at El Paso, and the Faculty of Business Administration, Hedmark University College, Rena, Norway.
Am J Public Health. 2016 Jun;106(6):1002-10. doi: 10.2105/AJPH.2016.303072. Epub 2016 Apr 14.
Latina/o Americans are at high risk for sexually transmitted infections and adolescent pregnancies. Needed urgently are innovative health promotion approaches that are engaging and culturally sensitive. East Los High is a transmedia edutainment program aimed at young Latina/o Americans. It embeds educational messages in entertainment narratives across digital platforms to promote sexual and reproductive health. We employed online analytics tracking (2013-2014), an online viewer survey (2013), and a laboratory experiment (El Paso, TX, 2014) for season 1 program evaluation. We found that East Los High had a wide audience reach, strong viewer engagement, and a positive cognitive, emotional, and social impact on sexual and reproductive health communication and education. Culturally sensitive transmedia edutainment programs are a promising health promotion strategy for minority populations and warrant further investigation.
拉丁裔美国人面临性传播感染和青少年怀孕的高风险。迫切需要创新的健康促进方法，这些方法要有吸引力且对文化敏感。《东洛杉矶高中》是一个针对年轻拉丁裔美国人的跨媒体教育娱乐项目。它将教育信息嵌入数字平台上的娱乐叙事中，以促进性健康和生殖健康。我们采用了在线分析跟踪（2013 - 2014年）、在线观众调查（2013年）以及一项实验室实验（德克萨斯州埃尔帕索，2014年）对第一季节目进行评估。我们发现，《东洛杉矶高中》拥有广泛的受众群体、强大的观众参与度，并且在性健康和生殖健康的传播与教育方面产生了积极的认知、情感和社会影响。对文化敏感的跨媒体教育娱乐项目是针对少数族裔群体的一种有前景的健康促进策略，值得进一步研究。
