An auditory Stroop effect for pitch, loudness, and time.

Increased reaction time to pitch, loudness, or duration of an auditorily presented word whose meaning is in conflict with the response label (i.e., high/low, loud/soft, or fast/slow) demonstrates an auditory Stroop effect. Fifteen normal adults participated in an auditory Stroop test. Analysis of reaction time data supports the existence of an auditory Stroop effect for pitch and loudness, but not duration. The interaction between psychoacoustic and semantic attributes of speech stimuli is discussed.