Correa Juan C, Camargo Jorge E
1 Facultad de Psicología, Fundación Universitaria Konrad Lorenz , Bogotá, Colombia .
2 Facultad de Matemáticas e Ingenierías, Fundación Universitaria Konrad Lorenz , Bogotá, Colombia .
Cyberpsychol Behav Soc Netw. 2017 Jan;20(1):37-43. doi: 10.1089/cyber.2016.0402.
Propagation of political ideologies in social networks has shown a substantial impact on voting behavior. Both the contents of the messages (the ideology) and the politicians' influence on their online audiences (their followers) have been associated with such an impact. In this study we evaluate which of these factors exerted a major role in deciding electoral results of the 2015 Colombian regional elections by evaluating the linguistic similarity of political ideologies and their influence on the Twitter sphere. The electoral results proved to be strongly associated with tweets and retweets and not with the linguistic content of their ideologies or politicians' followers in Twitter. Finally, suggestions for new ways to analyze electoral processes are discussed.
政治意识形态在社交网络中的传播已显示出对投票行为有重大影响。信息内容（意识形态）以及政治家对其在线受众（其追随者）的影响都与这种影响相关。在本研究中，我们通过评估政治意识形态的语言相似性及其在推特领域的影响，来评估这些因素中哪一个在决定2015年哥伦比亚地区选举的选举结果中发挥了主要作用。选举结果被证明与推文和转发密切相关，而与推特上意识形态的语言内容或政治家的追随者无关。最后，讨论了分析选举过程新方法的建议。
