Kimball Miles
University of Michigan.
Jpn Econ Rev (Oxf). 2015 Jun;66(2):167-181. doi: 10.1111/jere.12070. Epub 2015 May 7.
Cognitive economics is the economics of what is in people's minds. It is a vibrant area of research (much of it within behavioural economics, labour economics and the economics of education) that brings into play novel types of data, especially novel types of survey data. Such data highlight the importance of heterogeneity across individuals and highlight thorny issues for welfare economics. A key theme of cognitive economics is finite cognition (often misleadingly called "bounded rationality"), which poses theoretical challenges that call for versatile approaches. Cognitive economics brings a rich toolbox to the task of understanding a complex world.
认知经济学是关于人们头脑中事物的经济学。它是一个充满活力的研究领域（其中大部分研究属于行为经济学、劳动经济学和教育经济学范畴），该领域运用了新型数据，尤其是新型调查数据。这些数据凸显了个体间异质性的重要性，也给福利经济学带来了棘手问题。认知经济学的一个关键主题是有限认知（常被误导性地称为“有限理性”），这带来了理论挑战，需要采用多种方法应对。认知经济学为理解复杂世界的任务带来了丰富的工具包。
