Department of Psychology, University of Dayton.
Department of Psychology, Wabash College.
Psychol Bull. 2017 May;143(5):459-498. doi: 10.1037/bul0000085. Epub 2017 Mar 6.
To evaluate the veracity of models of the mere exposure effect and to understand the processes that moderate the effect, we conducted a meta-analysis of the influence of repeated exposure on liking, familiarity, recognition, among other evaluations. We estimated parameters from 268 curve estimates drawn from 81 articles and revealed that the mere exposure effect was characterized by a positive slope and negative quadratic effect consistent with an inverted-U shaped curve. In fact, such curves were associated with (a) all visual, but not auditory stimuli; (b) exposure durations shorter than 10 s and longer than 1 min; (c) both homogeneous and heterogeneous presentation types; and (d) ratings that were taken after all stimuli were presented. We conclude that existing models for the mere exposure effect do not adequately account for the findings, and we provide a framework to help guide future research. (PsycINFO Database Record
为了评估单纯曝光效应模型的真实性，并了解调节该效应的过程，我们对重复曝光对喜好、熟悉度、识别等评估的影响进行了元分析。我们从 81 篇文章中的 268 个曲线估计中估计了参数，并揭示出单纯曝光效应的特点是斜率为正，二次效应为负，与倒 U 形曲线一致。事实上，这种曲线与（a）所有视觉刺激，但非听觉刺激；（b）曝光持续时间短于 10 秒且长于 1 分钟；（c）同质和异质呈现类型；以及（d）所有刺激呈现后进行的评分相关。我们得出结论，现有的单纯曝光效应模型不能充分解释这些发现，我们提供了一个框架来帮助指导未来的研究。
