社区大学生参与网络辅助烟草干预研究的招募情况

Recruitment of Community College Students Into a Web-Assisted Tobacco Intervention Study.

作者信息

McIntosh Scott, Johnson Tye, Wall Andrew F, Prokhorov Alexander V, Calabro Karen Sue, Ververs Duncan, Assibey-Mensah Vanessa, Ossip Deborah J

机构信息

Department of Public Health Sciences, University of Rochester School of Medicine & Dentistry, Rochester, NY, United States.

School of Education, University of Redlands, Redlands, CA, United States.

出版信息

JMIR Res Protoc. 2017 May 8;6(5):e79. doi: 10.2196/resprot.6485.

DOI:10.2196/resprot.6485

PMID:28483741

原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC5440736/

Abstract

BACKGROUND

United States college students, particularly those attending community colleges, have higher smoking rates than the national average. Recruitment of such smokers into research studies has not been studied in depth, despite a moderate amount information on study recruitment success with smokers from traditional four-year colleges. Recruitment channels and success are evolving as technology evolves, so it is important to understand how to best target, implement, and evaluate recruitment strategies.

OBJECTIVE

The aim of this paper is to both qualitatively and quantitatively explore recruitment channels (eg, mass email, in-person referral, posted materials) and their success with enrollment into a Web-Assisted Tobacco Intervention study in this priority population of underserved and understudied smokers.

METHODS

Qualitative research methods included key informant interviews (n=18) and four focus groups (n=37). Quantitative research methods included observed online responsiveness to any channel (n=10,914), responses from those completing online screening and study consent (n=2696), and responses to a baseline questionnaire from the fully enrolled study participants (n=1452).

RESULTS

Qualitative results prior to recruitment provided insights regarding the selection of a variety of recruitment channels proposed to be successful, and provided context for the unique attributes of the study sample. Quantitative analysis of self-reported channels used to engage with students, and to enroll participants into the study, revealed the relative utilization of channels at several recruitment points. The use of mass emails to the student body was reported by the final sample as the most influential channel, accounting for 60.54% (879/1452) of the total enrolled sample.

CONCLUSIONS

Relative channel efficiency was analyzed across a wide variety of channels. One primary channel (mass emails) and a small number of secondary channels (including college websites and learning management systems) accounted for most of the recruitment success.

TRIAL REGISTRATION

ClinicalTrials.gov NCT01692730; https://clinicaltrials.gov/ct2/show/NCT01692730 (Archived by WebCite at http://www.webcitation.org/6qEcFQN9Q).

摘要

背景

美国大学生，尤其是那些就读于社区学院的学生，吸烟率高于全国平均水平。尽管有一些关于从传统四年制大学招募吸烟者参与研究的成功信息，但对这类吸烟者参与研究的招募情况尚未进行深入研究。随着技术的发展，招募渠道和成功率也在不断变化，因此了解如何最好地确定目标、实施和评估招募策略非常重要。

目的

本文旨在定性和定量地探索招募渠道（如群发邮件、当面推荐、张贴材料）及其在这一未得到充分服务和研究的吸烟者优先群体中招募参与者进入网络辅助烟草干预研究的成功率。

方法

定性研究方法包括关键 informant 访谈（n = 18）和四个焦点小组（n = 37）。定量研究方法包括观察对任何渠道的在线响应情况（n = 10914）、完成在线筛查和研究同意书者的回复（n = 2696）以及已完全入组的研究参与者对基线问卷的回复（n = 1452）。

结果

招募前的定性结果为选择各种被认为可能成功的招募渠道提供了见解，并为研究样本的独特属性提供了背景信息。对用于与学生接触并招募参与者进入研究的自我报告渠道的定量分析揭示了在几个招募点各渠道的相对利用率。最终样本报告称，向全体学生群发邮件是最具影响力的渠道，占总入组样本的 60.54%（879/1452）。