University of Utah, 332 S 1400 E, RM. 217, Salt Lake City, UT, 84112-9155, USA.
University of Nebraska Medical Center, 984365 Nebraska Medical Center, Omaha, NE, 68198-4365, USA.
J Community Health. 2017 Dec;42(6):1179-1186. doi: 10.1007/s10900-017-0368-x.
The marketing expenditure and sale of e-cigarettes increased sharply in the United States in recent years. However, little is known about neighborhood characteristics of point-of-sale (POS) e-cigarette advertising among tobacco stores. The purpose of this study was to examine socio-demographic characteristics of POS e-cigarette advertising among tobacco stores in the Omaha metropolitan area of Nebraska, USA. Between April and June 2014, trained fieldworkers completed marketing audits of all stores that sell tobacco (n = 463) in the Omaha metropolitan area and collected comprehensive e-cigarette advertising data of these stores. Based on the auditing information, we categorized tobacco stores based on e-cigarette advertising status. Logistic regression was used to examine the association between neighborhood socio-demographic factors and e-cigarette advertising among tobacco stores. 251 (54.2%) of the 463 tobacco stores had e-cigarette advertisements. We found that neighborhoods of stores with POS e-cigarette advertising had higher per capita income (p < 0.05), higher percentage of non-hispanic whites (p < 0.005), and higher percentage of individuals with high school education (p < 0.005) than neighborhoods of stores without POS e-cigarette advertising. There were negative associations between e-cigarette advertising and number of adolescents or number of middle/high school students. After adjusting for covariates, only percentage of non-Hispanic Whites remained a significant factor for e-cigarette advertising. POS e-cigarette advertising among tobacco stores is related with neighborhood socioeconomic and demographic characteristics. Future studies are needed to understand how these characteristics are related with e-cigarette purchasing and e-cigarette prevalence among social groups.
近年来，美国电子烟的市场营销支出和销售量急剧增加。然而，关于烟草商店电子烟销售点（POS）广告的邻里特征，人们知之甚少。本研究旨在调查美国内布拉斯加州奥马哈大都市区烟草商店 POS 电子烟广告的社会人口统计学特征。2014 年 4 月至 6 月期间，经过培训的现场工作人员对奥马哈大都市区所有销售烟草的商店（n=463）进行了营销审计，并收集了这些商店的综合电子烟广告数据。根据审计信息，我们根据电子烟广告情况对烟草商店进行了分类。使用逻辑回归分析了邻里社会人口因素与烟草商店电子烟广告之间的关联。在 463 家烟草商店中，有 251 家（54.2%）有电子烟广告。我们发现，有 POS 电子烟广告的商店所在社区的人均收入较高（p<0.05），非西班牙裔白人比例较高（p<0.005），高中学历者比例较高（p<0.005），而无 POS 电子烟广告的商店所在社区则相反。电子烟广告与青少年人数或中学生人数之间呈负相关。在调整了协变量后，只有非西班牙裔白人的比例仍然是电子烟广告的一个重要因素。烟草商店的 POS 电子烟广告与邻里的社会经济和人口特征有关。未来的研究需要了解这些特征如何与社会群体的电子烟购买和电子烟流行率相关。
