Kottke Thomas E, Pronk Nico, Zinkel Andrew R, Isham George J
Medical Director for Population Health for HealthPartners and a Senior Clinical Investigator for HealthPartners Institute for Education and Research in Minneapolis, MN, and a Professor at the University of Minnesota Medical School in Minneapolis.
Vice President of Health and Care Engagement for HealthPartners in Minneapolis, MN.
Perm J. 2017;21:16-188. doi: 10.7812/TPP/16-188.
Health care organizations can magnify the impact of their community service and other philanthropic activities by implementing programs that create shared value. By definition, shared value is created when an initiative generates benefit for the sponsoring organization while also generating societal and community benefit. Because the programs generate benefit for the sponsoring organizations, the magnitude of any particular initiative is limited only by the market for the benefit and not the resources that are available for philanthropy.In this article we use three initiatives in sectors other than health care to illustrate the concept of shared value. We also present examples of five types of shared value programs that are sponsored by health care organizations: telehealth, worksite health promotion, school-based health centers, green and healthy housing, and clean and green health services. On the basis of the innovativeness of health care organizations that have already implemented programs that create shared value, we conclude that the opportunities for all health care organizations to create positive impact for individuals and communities through similar programs is large, and the limits have yet to be defined.
医疗保健组织可以通过实施创造共享价值的项目来扩大其社区服务和其他慈善活动的影响。根据定义，当一项举措在为赞助组织带来利益的同时也为社会和社区带来利益时，就创造了共享价值。由于这些项目为赞助组织带来了利益，任何特定举措的规模仅受利益市场的限制，而不受慈善可用资源的限制。在本文中，我们使用医疗保健领域以外的三个举措来说明共享价值的概念。我们还列举了由医疗保健组织赞助的五种共享价值项目的例子：远程医疗、工作场所健康促进、校内健康中心、绿色健康住房以及清洁绿色健康服务。基于已经实施了创造共享价值项目的医疗保健组织的创新情况，我们得出结论，所有医疗保健组织通过类似项目为个人和社区创造积极影响的机会很大，而且界限尚未明确。
