Huesch Marco, Chetlen Alison, Segel Joel, Schetter Susann
Milton S Hershey Medical Center, Department of Radiology, Public Health Sciences, Penn State College of Medicine, Hershey, PA, United States.
Milton S Hershey Medical Center, Department of Radiology, Breast Imaging Division, Penn State College of Medicine, Hershey, PA, United States.
J Med Internet Res. 2017 Jun 9;19(6):e201. doi: 10.2196/jmir.7508.
The most popular social networking site in the United States is Facebook, an online forum where circles of friends create, share, and interact with each other's content in a nonpublic way.
Our objectives were to understand (1) the most commonly used terms and phrases relating to breast cancer screening, (2) the most commonly shared website links that other women interacted with, and (3) the most commonly shared website links, by age groups.
We used a novel proprietary tool from Facebook to analyze all of the more than 1.7 million unique interactions (comments on stories, reshares, and emoji reactions) and stories associated with breast cancer screening keywords that were generated by more than 1.1 million unique female Facebook users over the 1 month between November 15 and December 15, 2016. We report frequency distributions of the most popular shared Web content by age group and keywords.
On average, each of 59,000 unique stories during the month was reshared 1.5 times, commented on nearly 8 times, and reacted to more than 20 times by other users. Posted stories were most often authored by women aged 45-54 years. Users shared, reshared, commented on, and reacted to website links predominantly to e-commerce sites (12,200/1.7 million, 36% of all the most popular links), celebrity news (n=8800, 26%), and major advocacy organizations (n=4900, 15%; almost all accounted for by the American Cancer Society breast cancer site).
On Facebook, women shared and reacted to links to commercial and informative websites regarding breast cancer and screening. This information could inform patient outreach regarding breast cancer screening, indirectly through better understanding of key issues, and directly through understanding avenues for paid messaging to women authoring and reacting to content in this space.
美国最受欢迎的社交网站是脸书，这是一个在线论坛，朋友圈子可以在这里以非公开的方式创建、分享并相互交流彼此的内容。
我们的目的是了解：（1）与乳腺癌筛查相关的最常用术语和短语；（2）其他女性互动最多的共享网站链接；（3）按年龄组划分的最常用共享网站链接。
我们使用了脸书一款新颖的专有工具，分析了2016年11月15日至12月15日这1个月期间，超过110万脸书女性用户生成的与乳腺癌筛查关键词相关的170多万条独特互动（对动态的评论、转发和表情符号反应）及动态。我们报告了按年龄组和关键词划分的最受欢迎共享网络内容的频率分布。
该月平均每个59000条独特动态被其他用户转发1.5次、评论近8次、反应超过20次。发布动态的大多是45至54岁的女性。用户主要对电子商务网站（12200条/170万条，占所有最受欢迎链接的36%）、名人新闻（n = 8800条，26%）和主要宣传组织（n = 4900条，15%；几乎全部由美国癌症协会乳腺癌网站占据）的网站链接进行分享、转发、评论和反应。
在脸书上，女性对有关乳腺癌和筛查的商业及信息类网站链接进行了分享和反应。这些信息可通过更好地理解关键问题间接为乳腺癌筛查的患者宣传提供参考，也可通过了解向在该领域创作和回应内容的女性进行付费推送信息的途径直接提供参考。
