媒体制作活动在一项旨在减少成年人含糖饮料摄入量的干预措施中的实施。
Implementation of Media Production Activities in an Intervention Designed to Reduce Sugar-Sweetened Beverage Intake Among Adults.
机构信息
Department of Public Health Sciences, School of Medicine, University of Virginia, Christiansburg, VA.
William Allen White School of Journalism and Mass Communications, University of Kansas, Lawrence, KS.
出版信息
J Nutr Educ Behav. 2018 Feb;50(2):173-179.e1. doi: 10.1016/j.jneb.2017.06.009. Epub 2017 Aug 14.
Abstract
OBJECTIVE
To inform the implementation of media production activities with adult populations by describing the construction of counter-advertisements (counter-ads) within a behavioral intervention.
METHODS
SIPsmartER participants could create 2 types of counter ads during the intervention's media literacy lesson. Participants (n = 40) were from rural southwestern Virginia. Most were female (85%) and white (93%), and 28% were low health literate. Descriptive statistics and Fisher exact tests were used to compare completion rates, content, techniques used, and persuasive intent with counter ad type and health literacy status.
RESULTS
Each participant produced 2.1 (SD, 0.8) counter-ads. Ads included health risks (64%) and nutrition facts (16%). The majority used persuasive techniques (72%) and were persuasive for drinking fewer sugar-sweetened beverages (72%). There were differences by type but not health literacy status.
CONCLUSIONS AND IMPLICATIONS
Findings suggested that counter-ads can be used in behavioral interventions for adults. Guidance is provided to support their implementation.
摘要
目的
通过描述行为干预措施中反广告（counter-ads）的构建，为针对成年人群体开展媒体制作活动提供信息。
方法
SIPsmartER 参与者可以在干预的媒体素养课程中创作 2 种类型的反广告。参与者（n=40）来自弗吉尼亚州西南部的农村地区。他们大多数是女性（85%）和白人（93%），28%的人健康素养较低。使用描述性统计和 Fisher 精确检验比较了反广告类型和健康素养状况与完成率、内容、使用的技巧和说服力的相关性。
结果
每个参与者制作了 2.1（SD，0.8）个反广告。广告包括健康风险（64%）和营养事实（16%）。大多数广告使用了说服性技巧（72%），并且是为了说服人们少喝含糖饮料（72%）。存在类型差异，但与健康素养状况无关。
结论和意义
研究结果表明，反广告可以用于针对成年人的行为干预措施。提供了实施这些反广告的指导。
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