众包的智慧：利用众包竞赛为会议开发徽标
Wisdom of the Crowds: Crowd-Based Development of a Logo for a Conference Using a Crowdsourcing Contest.
机构信息
From the *Monash University Central Clinical School, Clayton, †Melbourne Sexual Health Centre, Alfred Health, Carlton, VIC, Australia; and ‡University of North Carolina Chapel Hill Institute for Global Health & Infectious Diseases, Chapel Hill, NC.
出版信息
Sex Transm Dis. 2017 Oct;44(10):630-636. doi: 10.1097/OLQ.0000000000000658.
BACKGROUND
Crowdsourcing methods have been widely used in business, but rarely in sexual health research. We evaluated a crowdsourced logo contest as part of an international human immunodeficiency virus conference.
METHODS
A logo crowdsourcing contest was conducted for the 20th International Acquired Immunodeficiency Syndrome Conference. Crowdsourcing has a group of individuals solve a task, often as part of an open contest. Semistructured interviews were conducted with key informants including contest organizers, contest contributors, and conference attendees. Interviews were transcribed verbatim and analysed using a content analysis approach.
RESULTS
In total, 22 interviews were conducted with 3 contest organizers, 7 contest contributors, and 12 conference attendees. All individuals reported that the crowdsourced logo provided benefits beyond branding the conference, including creating a shared sense of purpose among diverse conference participants and explicitly demonstrating the strong community orientation of the conference. Conference organizers and attendees all reported deeper engagement because of the story of the Tanzanian artist who won the contest. Most conference attendees (11/12) preferred the crowdsourced logo compared with the previous company-organized logo, and all (22/22) supported the logo contest continuing. Implementing a logo contest was simple and relatively inexpensive. Stakeholders identified several ways to enhance crowdsourcing logo contest methods including wider promotion of the contest to encourage broader participation, greater transparency in the selection process, and a different prize structure which acknowledges the contribution of more contestants.
CONCLUSIONS
We found that a crowdsourcing contest helped engage local and global communities in the lead-up before and during an international conference. Similar participatory events may be useful for sexual health conferences and research projects.
背景
众包方法已广泛应用于商业领域，但在性健康研究中很少使用。我们评估了一项众包徽标竞赛，作为国际艾滋病会议的一部分。
方法
为第 20 届国际获得性免疫缺陷综合征会议举办了徽标众包竞赛。众包是指一组人解决任务，通常作为公开竞赛的一部分。对关键知情者进行了半结构化访谈，包括竞赛组织者、竞赛贡献者和会议参与者。采访逐字记录下来，并使用内容分析方法进行分析。
结果
共对 3 名竞赛组织者、7 名竞赛贡献者和 12 名会议参与者进行了 22 次访谈。所有人都报告说，众包徽标除了为会议提供品牌形象外，还有其他好处，包括在不同的会议参与者中建立共同的目标感，并明确展示会议强烈的社区导向。会议组织者和参与者都报告说，由于赢得比赛的坦桑尼亚艺术家的故事，他们的参与度更深。与之前的公司组织的徽标相比，大多数会议参与者（11/12）更喜欢众包徽标，所有（22/22）都支持继续举办徽标竞赛。实施徽标竞赛很简单，相对成本低廉。利益相关者确定了几种改进众包徽标竞赛方法的方法，包括更广泛地宣传竞赛以鼓励更广泛的参与、在选择过程中提高透明度，以及采用不同的奖励结构，以承认更多参赛者的贡献。
结论
我们发现，众包竞赛有助于在国际会议之前和期间吸引当地和全球社区的参与。类似的参与性活动可能对性健康会议和研究项目有用。
Zotero 插件