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消费者对用于娱乐用途的可食用大麻产品的认知:喜好、厌恶及使用原因。

Consumers' Perceptions of Edible Marijuana Products for Recreational Use: Likes, Dislikes, and Reasons for Use.

作者信息

Giombi Kristen C, Kosa Katherine M, Rains Carrie, Cates Sheryl C

机构信息

a RTI International , Research Triangle Park, North Carolina , USA.

出版信息

Subst Use Misuse. 2018 Mar 21;53(4):541-547. doi: 10.1080/10826084.2017.1343353. Epub 2017 Sep 14.

DOI:10.1080/10826084.2017.1343353
PMID:28910182
Abstract

BACKGROUND

Edible marijuana products have become extremely popular in states that have legalized marijuana for recreational use.

OBJECTIVES

The goal of this research was to provide a better understanding of consumer perceptions of edible marijuana products, including why they prefer edibles relative to other forms of marijuana (e.g., smoking) and their concerns regarding the consumption of edibles.

METHODS

We conducted eight focus groups (four groups in Denver, Colorado, and four groups in Seattle, Washington) in February 2016 with 62 adult consumers of edibles. Focus group transcripts were coded in QSR NVivo 10.0 qualitative analysis software, and coding reports identified trends across participants.

RESULTS

Most participants preferred edibles to smoking marijuana because there is no smell from smoke and no secondhand smoke. Other reasons participants like edibles included convenience, discreetness, longer-lasting highs, less intense highs, and edibles' ability to aid in relaxation and reduce anxiety more so than smoking marijuana. Concerns and dislikes about edibles included delayed effects, unexpected highs, the unpredictability of the high, and inconsistency of distribution of marijuana in the product. No participants in either location mentioned harmful health effects from consuming edibles as a concern. Conclusions/Importance: The present study was qualitative in nature and provides a good starting point for further research to quantify through surveys how consumers understand and use edibles. Such information will help guide policy makers and regulators as they establish regulations for edibles. Also, such research can help inform educational campaigns on proper use of edibles for recreational purposes.

摘要

背景

在大麻娱乐使用合法化的州,可食用大麻产品变得极其受欢迎。

目的

本研究的目的是更好地了解消费者对可食用大麻产品的看法,包括他们相对于其他形式的大麻(如吸烟)更喜欢食用大麻产品的原因以及他们对食用大麻产品的担忧。

方法

2016年2月,我们在科罗拉多州丹佛市和华盛顿州西雅图市开展了8个焦点小组(每组4个),共有62名食用大麻产品的成年消费者参与。焦点小组的文字记录在QSR NVivo 10.0定性分析软件中进行编码,编码报告确定了参与者的总体趋势。

结果

大多数参与者更喜欢食用大麻产品而非吸食大麻,因为食用大麻产品无烟味且无二手烟。参与者喜欢食用大麻产品的其他原因包括方便、隐秘、药效持续时间长、药效不那么强烈,以及食用大麻产品比吸食大麻更有助于放松和减轻焦虑。对食用大麻产品的担忧和不满包括药效延迟、意外的药效、药效的不可预测性以及产品中大麻分布的不一致性。两个地点的参与者均未提及食用大麻产品会产生有害健康影响这一担忧。结论/重要性:本研究本质上是定性的,为进一步通过调查量化消费者对食用大麻产品的理解和使用方式的研究提供了一个良好的起点。此类信息将有助于指导政策制定者和监管机构制定食用大麻产品的相关规定。此外,此类研究有助于为关于娱乐性使用食用大麻产品的正确方法的教育活动提供信息。

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