Fellnhofer Katharina
Lappeenranta University of Technology, LUT School of Business and Management, P.O. Box 20, 53851 Lappeenranta, Finland.
Int J Learn Chang. 2017;9(3):260-283. doi: 10.1504/IJLC.2017.086856. Epub 2017 Sep 23.
Relying on Bandura's (1986) social learning theory, Ajzen's (1988) theory of planned behaviour (TPB), and Dyer's (1994) model of entrepreneurial careers, this study aims to highlight the potential of entrepreneurial role models to entrepreneurship education. The results suggest that entrepreneurial courses would greatly benefit from real-life experiences, either positive or negative. The results of regression analysis based on 426 individuals, primarily from Austria, Finland, and Greece, show that role models increase learners' entrepreneurial perceived behaviour control (PBC) by increasing their self-efficacy. This study can inform the research and business communities and governments about the importance of integrating entrepreneurs into education to stimulate entrepreneurial PBC. This study is the first of its kind using its approach, and its results warrant more in-depth studies of storytelling by entrepreneurial role models in the context of multimedia entrepreneurship education.
本研究依托班杜拉（1986）的社会学习理论、阿杰恩（1988）的计划行为理论（TPB）以及戴尔（1994）的创业生涯模型，旨在凸显创业榜样对创业教育的潜在作用。研究结果表明，创业课程将从正面或负面的现实生活经历中大大受益。基于主要来自奥地利、芬兰和希腊的426个人的回归分析结果显示，榜样通过提高学习者的自我效能感来增强其创业感知行为控制（PBC）。本研究可为研究界、商业界和政府提供信息，说明将创业者纳入教育以激发创业PBC的重要性。本研究是同类研究中首次采用这种方法，其结果值得在多媒体创业教育背景下对创业榜样的故事讲述进行更深入的研究。
