Department of Obstetrics and Gynecology, Division of Gynecologic Oncology, University of Minnesota, Minneapolis, Minnesota.
J Low Genit Tract Dis. 2018 Jan;22(1):8-12. doi: 10.1097/LGT.0000000000000363.
The objectives of this study were to quantify personal stories about cervical cancer and to determine the proportion and sentiment (positive vs negative) of messages ("tweets") that discussed cervical cancer prevention strategies on Twitter.
This study was a cross-sectional Twitter review of English-language top tweets about cervical cancer during the Cervical Cancer Awareness month, January 2016. Theme categories were identified, and tweets were independently coded by 2 reviewers; discrepancies in coding were resolved by a third reviewer. Descriptive statistical analyses were performed.
During January 2016, approximately 348 top tweets about cervical cancer were identified. Professional health organizations produced 20.7% of tweets, and individuals identifying themselves as health-care professionals contributed an additional 4%. In addition to the tweet, 45.1% attached a photo or video; 54.6% included links to a larger article. Only 11.2% of tweets included personal stories from cervical cancer patients. Among the top tweets, 70.3% were focused on prevention through screening and/or HPV vaccination, with 97.4% recommending such practices. A substantial proportion of the Twitter traffic (24.7%) referenced the #SmearForSmear campaign by the patient-advocate organization Jo's Cervical Cancer Trust, based in the United Kingdom.
Analysis of top tweets during the cervical cancer awareness month showed that, although personal stories about cervical cancer were rare, cervical cancer prevention was a popular topic during the cervical cancer awareness month. This was largely driven by a picture-based twitter campaign from a single advocacy organization.
本研究的目的是量化有关宫颈癌的个人故事，并确定在 Twitter 上讨论宫颈癌预防策略的信息（“推文”）的比例和情绪（正面与负面）。
这是一项在 2016 年 1 月宫颈癌宣传月期间对关于宫颈癌的英语热门推文进行的 Twitter 横断面回顾研究。确定了主题类别，并由两名审查员对推文进行独立编码；对编码中的差异由第三名审查员解决。进行了描述性统计分析。
在 2016 年 1 月期间，大约确定了 348 条关于宫颈癌的热门推文。专业卫生组织制作了 20.7%的推文，而自称是卫生保健专业人员的个人则贡献了另外的 4%。除了推文外，45.1%的推文还附有照片或视频；54.6%的推文包含了更大文章的链接。只有 11.2%的推文包含了宫颈癌患者的个人故事。在热门推文中，有 70.3%的推文侧重于通过筛查和/或 HPV 疫苗接种进行预防，其中 97.4%的推文建议采取此类做法。很大一部分 Twitter 流量（24.7%）提到了英国患者倡导组织 Jo's Cervical Cancer Trust 的#SmearForSmear 运动。
在宫颈癌宣传月期间对热门推文进行的分析表明，尽管有关宫颈癌的个人故事很少，但在宫颈癌宣传月期间，宫颈癌预防是一个热门话题。这在很大程度上是由一个单一倡导组织发起的基于图片的推特运动推动的。
