Institute of Social Medicine and Epidemiology, Medical University of Graz, Universitaetsstrasse 6/I, Graz, 8010, Austria.
BMC Public Health. 2018 Apr 3;18(1):442. doi: 10.1186/s12889-018-5342-8.
Packaging and labelling tobacco products has emerged as an effective policy to reduce the global health burden of tobacco use. The main purpose of this study was to explore Austrian smokers' and ex-smokers' responses to both the textual and pictorial cigarette pack health warnings (CPHWs) recently implemented.
We analysed self-reported data (N=500) from an Austrian cross-sectional survey that was conducted after the implementation of the new pictorial CPHWs in 2016.
The results showed only weak effects of the CPHWs on the decision to quit or reduce smoking, and the level of impact of the CPHWs remained limited particularly because of smokers denying the ill-effects of tobacco use.
Although the CPHWs seem to have the potential to promote a change in smoking behaviour, the warnings reached only a rather small group of smokers, while the majority of smokers appeared to remain unaffected by this intervention. Public health policies are challenged to increase the salience of CPHWs and to overcome smokers' denial of detrimental health effects.
包装和标签烟草制品已成为减少全球烟草使用带来的健康负担的有效政策。本研究的主要目的是探讨奥地利吸烟者和戒烟者对最近实施的文本和图片卷烟包装健康警语（CPHWs）的反应。
我们分析了 2016 年新实施图片 CPHWs 后进行的奥地利横断面调查的自我报告数据（N=500）。
结果表明，CPHWs 对戒烟或减少吸烟的决定只有微弱的影响，而且 CPHWs 的影响程度仍然有限，特别是因为吸烟者否认烟草使用的有害影响。
尽管 CPHWs 似乎有潜力促进吸烟行为的改变，但这些警告只触及了一小部分吸烟者，而大多数吸烟者似乎不受这一干预措施的影响。公共卫生政策面临挑战，需要提高 CPHWs 的显著性，并克服吸烟者对有害健康影响的否认。
