Arensberg Mary Beth
Abbott Nutrition Division of Abbott, 3300 Stelzer Road, Columbus, OH, 43219, USA.
J Health Popul Nutr. 2018 Apr 10;37(1):7. doi: 10.1186/s41043-018-0138-0.
A longer life brings opportunities for older adults and their families as well as for their communities. Commercial businesses can be successful in innovating on these opportunities and achieving business expansion when they better understand the market dynamics and spectrum of older adults as consumers and view them more as assets rather than as burdens to society. While there is no "typical" older adult consumer, some traits, characteristics, and physical realities may be more common, including those related to family and community, the shopping experience, brand marketing and packaging, food and nutrition, and health. The opportunities of longer life are impacted by health and underscore the importance of positive, healthy aging-related behaviors like good nutrition and active lifestyles. Healthy aging also requires a sustained commitment and action from country leaders to formulate evidence-based polices--like systematic nutrition screening and intervention-and healthcare workforce training and education that can strengthen and support an active aging population. In addition, governments should consider engaging commercial businesses to help set sustainable policies that can advance products for older adults. Finally, governments should set national and local goals to incentivize commercial business development and investment in public-private partnerships to improve quality of care, promote healthy aging, and impact outcomes for noncommunicable diseases, ultimately benefitting population health for Asia-Pacific Economic Cooperation (APEC) countries.
更长的寿命为老年人及其家庭以及社区带来了机遇。当商业企业更好地理解老年消费者的市场动态和范围，并更多地将他们视为资产而非社会负担时，就能够成功地抓住这些机遇并实现业务扩张。虽然不存在“典型”的老年消费者，但一些特征、特性和身体状况可能更为常见，包括与家庭和社区、购物体验、品牌营销与包装、食品与营养以及健康相关的方面。更长寿命带来的机遇受到健康状况的影响，并凸显了积极、与健康老龄化相关的行为（如良好的营养和积极的生活方式）的重要性。健康老龄化还需要国家领导人持续做出承诺并采取行动，制定基于证据的政策，如系统的营养筛查和干预，以及医疗保健劳动力培训和教育，以加强和支持积极老龄化的人口。此外，政府应考虑让商业企业参与，以帮助制定可持续的政策，推动面向老年人的产品发展。最后，政府应设定国家和地方目标，激励商业企业发展，并投资于公私伙伴关系，以改善护理质量、促进健康老龄化并影响非传染性疾病的治疗效果，最终造福亚太经合组织（APEC）国家的人口健康。
