University of Michigan, Ann Arbor, MI, USA.
Ann N Y Acad Sci. 2011 Oct;1235(1):E1-E12. doi: 10.1111/j.1749-6632.2011.06390.x.
Research on consumer decision making and aging is especially important for fostering a better understanding of ways to maintain consumer satisfaction and high decision quality across the life span. We provide a review of extant research on the effects of normal aging on cognition and decision processes and how these age-related processes are influenced by task environment, meaningfulness of the task, and consumer expertise. We consider how research centered on these topics generates insights about changes in consumption decisions that occur with aging and identify a number of gaps and directions for future research.
研究消费者决策和老龄化问题对于更好地理解如何在整个生命周期中保持消费者满意度和高决策质量至关重要。我们回顾了关于正常衰老对认知和决策过程的影响的现有研究，以及这些与年龄相关的过程如何受到任务环境、任务意义和消费者专业知识的影响。我们考虑了这些主题的研究如何产生关于随着年龄增长消费决策变化的见解，并确定了一些未来研究的差距和方向。
