1 Singapore Management University, Singapore.
2 Nanyang Technological University, Singapore.
Pers Soc Psychol Bull. 2018 Nov;44(11):1567-1581. doi: 10.1177/0146167218770999. Epub 2018 May 9.
Using data from 13,789 Facebook users across U.S. states, this study examined the main effects of societal-level cultural tightness-looseness and its interaction effects with individuals' social network density on impression management (IM) in terms of online emotional expression. Results showed that individuals from culturally tight (vs. loose) states were more likely to express positive emotions and less likely to express negative emotions. Meanwhile, for positive emotional expression, there was a tightness-looseness by social network density interaction effect. In culturally tight states, individuals with dense (vs. sparse) networks were more likely to express positive emotions, while in culturally loose states this pattern was reversed. For negative emotional expression, however, no such interaction was observed. Our findings highlight the influence of cultural norms and social network structure on emotional expressions as IM strategies.
本研究利用美国 13789 名 Facebook 用户的数据，考察了社会文化紧密-宽松程度的主要影响及其与个体社交网络密度的交互效应对在线情感表达的印象管理（IM）的影响。结果表明，来自文化紧密（而非宽松）州的个体更有可能表达积极情绪，而较少表达消极情绪。同时，对于积极情绪表达，存在紧密-宽松程度与社交网络密度的交互效应。在文化紧密的州，网络密集（而非稀疏）的个体更有可能表达积极情绪，而在文化宽松的州则相反。然而，对于消极情绪表达，没有观察到这种交互作用。我们的研究结果强调了文化规范和社交网络结构对情感表达作为 IM 策略的影响。
