Secchi Davide, Bui Hong T M
1COMAC Research Cluster, Centre for Human Interactivity (CHI), Department of Language and Communication, University of Southern Denmark, Sdr. Stationvej 28, 4200 Slagelse, Denmark.
2Southampton Management School, University of Southampton, Highfield, Southampton, SO17 1BJ UK.
J Bus Ethics. 2018;149(3):725-746. doi: 10.1007/s10551-016-3106-x. Epub 2016 Mar 15.
This study uses a quasi-experimental design to investigate what happens to individual socially responsible attitudes when they are exposed to group dynamics. Findings show that group engagement increases individual attitudes toward social responsibility. We also found that individuals with attitudes toward social responsibility are likely to change their opinions when group members show more positive attitudes toward social responsibility. Conversely, individuals with attitudes do not change much, independent of group characteristics. To better analyze the effect of group dynamics, the study proposes to split social responsibility into and components. Findings show that social responsibility is correlated with but different from social responsibility although the latter is more susceptible than the former to group dynamics.
本研究采用准实验设计来调查个体在接触群体动态时其社会责任态度会发生什么变化。研究结果表明，群体参与会增强个体对社会责任的态度。我们还发现，当群体成员对社会责任表现出更积极的态度时，具有社会责任态度的个体更有可能改变他们的观点。相反，持消极态度的个体则变化不大，与群体特征无关。为了更好地分析群体动态的影响，该研究建议将社会责任分为两个组成部分。研究结果表明，内在社会责任与外在社会责任相关但不同，尽管外在社会责任比内在社会责任更容易受到群体动态的影响。
