Sarkar Urmimala, Le Gem M, Lyles Courtney R, Ramo Danielle, Linos Eleni, Bibbins-Domingo Kirsten
Center for Vulnerable Populations, Division of General Internal Medicine, University of California, San Francisco, San Francisco, CA, United States.
Weill Institute of Neurosciences, Department of Psychiatry, University of California, San Francisco, San Francisco, CA, United States.
J Med Internet Res. 2018 Jun 5;20(6):e203. doi: 10.2196/jmir.8882.
Focusing on primary cancer prevention can reduce its incidence. Changing health behaviors is critical to cancer prevention. Modifiable cancer risk factors include lifestyle behaviors related to vaccination, physical activity, weight control and maintenance, alcohol consumption, and tobacco use. These health habits are often formed in young adulthood, a life stage which currently intersects with the growing population of digital natives whose childhood occurred in the internet era. Social media is a critical communication medium to reach this population of digital natives. Using a life course perspective, the purpose of this viewpoint paper is to describe the current landscape of nascent research using social media to target cancer prevention efforts in young adults and propose future directions to strengthen the scientific knowledge supporting social media strategies to promote cancer prevention behaviors. Leveraging social media as a health promotion tool is a promising strategy to impact modifiable behavioral risk factors for cancer and warrants further research on developing effective communication strategies in young adults to prevent cancer in the future generations.
关注原发性癌症预防可降低其发病率。改变健康行为对癌症预防至关重要。可改变的癌症风险因素包括与疫苗接种、体育活动、体重控制与维持、饮酒及吸烟相关的生活方式行为。这些健康习惯通常在青年期形成，而这一生命阶段正与在互联网时代度过童年的数字原生代人口增长相交汇。社交媒体是接触这一数字原生代群体的关键沟通媒介。从生命历程的角度来看，本观点文章旨在描述利用社交媒体针对青年成人开展癌症预防工作的新兴研究现状，并提出未来方向，以加强支持社交媒体促进癌症预防行为策略的科学知识。将社交媒体作为健康促进工具是影响可改变的癌症行为风险因素的一项有前景的策略，值得进一步研究如何制定有效的沟通策略，以在青年成人中预防后代患癌。
