社交媒体上的癌症错误信息。
Cancer misinformation on social media.
机构信息
Department of Urology, New York University Langone Health, New York, New York, USA.
Department of Population Health, New York University Langone Health, New York, New York, USA.
出版信息
CA Cancer J Clin. 2024 Sep-Oct;74(5):453-464. doi: 10.3322/caac.21857. Epub 2024 Jun 19.
Social media is widely used globally by patients, families of patients, health professionals, scientists, and other stakeholders who seek and share information related to cancer. Despite many benefits of social media for cancer care and research, there is also a substantial risk of exposure to misinformation, or inaccurate information about cancer. Types of misinformation vary from inaccurate information about cancer risk factors or unproven treatment options to conspiracy theories and public relations articles or advertisements appearing as reliable medical content. Many characteristics of social media networks-such as their extensive use and the relative ease it allows to share information quickly-facilitate the spread of misinformation. Research shows that inaccurate and misleading health-related posts on social media often get more views and engagement (e.g., likes, shares) from users compared with accurate information. Exposure to misinformation can have downstream implications for health-related attitudes and behaviors. However, combatting misinformation is a complex process that requires engagement from media platforms, scientific and health experts, governmental organizations, and the general public. Cancer experts, for example, should actively combat misinformation in real time and should disseminate evidence-based content on social media. Health professionals should give information prescriptions to patients and families and support health literacy. Patients and families should vet the quality of cancer information before acting upon it (e.g., by using publicly available checklists) and seek recommended resources from health care providers and trusted organizations. Future multidisciplinary research is needed to identify optimal ways of building resilience and combating misinformation across social media.
社交媒体在全球范围内被患者、患者家属、医疗保健专业人员、科学家和其他利益相关者广泛使用,他们寻求和分享与癌症相关的信息。尽管社交媒体在癌症护理和研究方面有许多好处,但也存在大量接触错误信息或不准确的癌症信息的风险。错误信息的类型从癌症风险因素或未经证实的治疗方案的不准确信息到阴谋论以及看似可靠的医疗内容的公关文章或广告都有。社交媒体网络的许多特征——例如它们的广泛使用以及允许快速共享信息的相对容易程度——都促进了错误信息的传播。研究表明,与准确信息相比,社交媒体上不准确和误导性的与健康相关的帖子往往会获得更多用户的浏览量和参与度(例如点赞、分享)。接触错误信息可能会对与健康相关的态度和行为产生下游影响。然而,与错误信息作斗争是一个复杂的过程,需要媒体平台、科学和卫生专家、政府组织和公众的参与。例如,癌症专家应该积极实时地与错误信息作斗争,并在社交媒体上传播基于证据的内容。医疗保健专业人员应该给患者和家属提供信息处方,并支持健康素养。患者和家属在采取行动之前应该对癌症信息的质量进行评估(例如,使用公开的清单),并从医疗保健提供者和值得信赖的组织中寻求推荐的资源。需要开展未来的跨学科研究,以确定在社交媒体上建立韧性和对抗错误信息的最佳方法。
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